About
Hi 👋, I'm Fenil Dedhia, the voice behind Product Basin and Datacraft newsletters.
I'm not the monk on the mountain, but in the trenches with you.
Who is Product Basin for?
Tech professionals in software product companies, regardless of your role, seniority, company size, product org culture, or industry.
Leveraging my 8+ years as an IC building data products, I aim to empower both ICs and product leaders navigating challenging work environments. By bringing clarity and sharing learnings, I want to help you make informed decisions in your unique situations.
Why Product Basin
There's no shortage of high-quality resources on how the top 10% of companies or individuals operate. But what about the rest of us in less-than-ideal situations, trying to effectively apply what we learn from the best to our unique challenges?
There is nuance to the challenges and expectations most tech professionals face. These vary based on factors such as role and seniority, company size and culture, your leadership's competence and political style, and industry specifics. I'm here to navigate these complexities with you. I am in the trenches with you.
Who is Datacraft for?
Datacraft is for tech professionals working on technical products in the Data & AI space (the likes of Datadog, Collibra, Snowflake, OpenAI). Whether you're designing, marketing, or leading these solutions, this is where clarity meets complexity.
You're someone seeking to master the essentials and beyond, recognizing that in the technical, ever-evolving field of Data & AI, mastering the basics isn't optional—it's critical to your effectiveness. These technical fields demand foundational knowledge as a prerequisite for making meaningful contributions in product and business roles.
Why Datacraft
There has never been a higher demand for technical and strategic thinking skills, with AI forcing all of us to take our game to the next level. My mission with Datacraft is to create the resources I wish I'd found — deeply researched content that simplifies technical concepts and is designed to be actionable while shortening your learning curve.
I help you maximize your day-to-day impact by deepening your understanding of the market and building the technical foundation needed for truly informed strategic decisions.
Fresh, honest content – no fluff or AI-generated crap
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My Writing Philosophy
- I write about topics I wish someone had already covered when I needed them. By filling these knowledge gaps, I create resources for my "X months ago self" as I navigate my own journey. When I search for some information and come up empty-handed, that's my cue to create it – not just for me, but for all practitioners navigating the fast-paced software business. Whether it's cultural shifts in how we build and sell products or the paradoxes of navigating a tech career (as both an IC and leader), I aim to illuminate the path forward.
- I find that writing crystallizes my thinking and accelerates my learning, making it an essential practice for my own growth – one I plan to continue and encourage others to embrace as well.
Let's Connect
I would love to hear from you at fenil.h.dedhia@gmail.com.