About

Hi ๐Ÿ‘‹, I'm Fenil Dedhia, the voice behind Product Basin and Datacraft.

I'm not the monk on the mountain, but in the trenches with you.

I write about my observations and opinions (not loosely held) from operating as an IC Product Manager in the world of software business.


Who is Product Basin for?

Tech professionals in software product companies, regardless of your role, seniority, company size, product org culture, or industry.

Leveraging my 8+ years as an IC building data products, I aim to empower both ICs and product leaders navigating challenging work environments. By bringing clarity and sharing learnings, I want to help you make informed decisions in your unique situations.

Why I write Product Basin

There's no shortage of high-quality resources on how the top 10% of companies or individuals operate. But what about the rest of us in less-than-ideal situations, trying to effectively apply what we learn from the best to our unique challenges?

There is nuance to the challenges and expectations most tech professionals face. These vary based on factors such as role and seniority, company size and culture, your leadership's competence and political style, and industry specifics. I'm here to navigate these complexities with you. I am in the trenches with you.


Who is Datacraft for?

Anyone contributing to building technical products in the Data & AI space (think Datadog, Snowflake, or OpenAI).

You're likely a Business Leader, Product Marketer, Technical Product Manager, or Product Designer seeking to master the 101 & beyond.

Why I write Datacraft

There has never been a higher demand for technical and strategic thinking skills, with AI forcing all of us to take our game to the next level. My goal is to help you maximize your day-to-day impact by deepening your understanding of your market and developing the essential technical skills needed for informed strategic decisions.


Fresh, honest content โ€“ no GPT fluff

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My Writing Philosophy

I find that writing crystallizes my thinking and accelerates my learning, making it an essential practice for my own growthโ€”one I plan to continue and encourage others to embrace as well.

Let's Connect

I would love to hear from you at contact@nohellofenil.com.